Most therapy practice websites are over-engineered. Six tabs, a blog that’s stopped at three posts from 2022, stock photos of contemplative people on cliffs, a paragraph about “your wellness journey.”
The website that actually converts inquiries is much smaller. One page. Clear information. A way to contact you. That’s it.
Here’s how to build it in 60 minutes.
Why one page
The therapist’s website serves a narrow job: a person Googled you (or your specialisation in your city), landed here, needs to decide in 90 seconds whether to contact you. They have specific questions:
- Are you qualified?
- Do you treat what I have?
- What does it cost?
- How do I reach you?
A one-page site answers these in order. Multi-page sites bury the answers behind navigation.
The seven elements
In order down the page:
1. Your name and what you are.
H1 with your full name and your professional title. “Dr. Anjali Sharma, Clinical Psychologist” or “Riya Menon, MA Counselling Psychology” or “Vikram Khanna, RCI-registered Clinical Psychologist.”
The title matters. It tells the visitor what kind of practitioner you are. If they don’t know the difference between counsellor, psychologist, and psychiatrist (most don’t), they will pattern-match to whatever they’ve heard.
2. A one-sentence statement of who you work with.
Not “I work with anyone in distress.” Specific. “I work with adults with anxiety, work-related burnout, and life transitions.” Or “I see adolescents and young adults dealing with identity questions and family relationships.”
This sentence filters. Clients who don’t fit move on. Clients who fit lean in.
3. Your training, qualifications, registrations.
Bullet list:
- Your degree(s) and where from
- RCI registration number if you have one
- Any specific training programmes
- Years of experience
Not a CV. Five bullets at most. The person reading is checking credibility, not running a background check.
4. Your specialisations.
Three to seven specific areas:
- Anxiety and panic
- Work stress and burnout
- Couples therapy
- Adolescent therapy
- Grief and loss
- Trauma-informed work
If you specialise in something less common (perinatal work, gender-affirming care, working with neurodivergent adults, religious trauma), name it explicitly. The clients looking for that specialisation will Google those exact words.
5. Your fees.
A band, not a single number. “₹1,500–₹2,500 per session, depending on session type and arrangement.” Or “₹2,000 per individual session; couples sessions ₹3,000.”
This is the most-debated item on therapist websites. The argument against listing fees is “people will self-select out based on price.” The argument for is the same thing, but framed positively: people who can’t pay your fee will save their time and yours.
I’m in the “list fees” camp. Without them, every inquiry includes “what do you charge?” which means you handle the price conversation on email instead of letting the website do it.
6. Where and how you work.
City. In-person or telehealth or both. Working hours. Languages you work in.
“In-person at [neighbourhood, city] or via secure video. Working hours: Mon-Fri 11am-7pm; Saturday 9am-1pm. Sessions in English, Hindi, and Tamil.”
7. How to contact you.
One method. Ideally a contact form that goes to your work email. As a fallback, an email address. Phone number is optional and risky (it’ll get scraped and called by strangers).
A contact form has three fields:
- Name
- Brief message (“Tell me a little about what you’re looking for”)
No more. Long contact forms reduce inquiry rates.
What to leave out
Stock photos. Every therapist website has the same five stock photos. They reduce, not increase, perceived authenticity.
Inspirational quote pages. “The journey begins with a single step” doesn’t help anyone decide whether to book a session.
A list of every modality you’ve ever heard of. “I am trained in CBT, ACT, EMDR, IFS, AEDP, DBT, EFT, brainspotting, somatic experiencing, MBSR, MBCT…” — at best it looks generic, at worst it suggests no actual focus.
Long bio sections. Your story is interesting to you. Most visitors want to know if you can help them, not your origin.
Testimonials. Even anonymised, even with consent. The professional norm in India is no client testimonials at all. Skip them.
A blog you can’t sustain. Empty or three-post-old blogs hurt more than no blog at all.
Technical setup
The minimum viable setup:
Domain: Buy a domain like yourname.in or yourname-counselling.com
from GoDaddy, Namecheap, or BigRock. ~₹800/year.
Hosting + site builder:
- Squarespace (~₹1,500/month): drag-and-drop, looks good by default
- Vercel/Netlify (free) with a small static HTML/CSS page if you’re tech-comfortable
- WordPress.com (free or ~₹400/month): more familiar to many, more setup work
Custom domain email: Google Workspace (~₹150/month per user) or
Zoho Mail (free tier for solo). Use you@yourdomain.in for client
communication.
Contact form: Built into Squarespace/Wix. For static sites, use Formspree or a similar form-handler service.
Analytics: Google Analytics or Plausible. Optional but useful once you start writing content.
Total cost
- Domain: ₹800/year
- Hosting: ₹0–₹1,500/month (₹0 if static)
- Email: ₹150/month
- Total: ₹150–₹1,650/month
For a solo therapist, ₹150–₹1,650/month is a rounding error against your fees. The website pays for itself with one extra inquiry per year.
The 60-minute build
If you start from zero:
- 10 min: Buy domain
- 15 min: Set up Squarespace or static page
- 15 min: Write the seven elements above (you’ve been thinking about most of these for years)
- 10 min: Set up custom domain email
- 10 min: Test the contact form
That’s the site. Iterate later.
A specific note on SEO
The website starts to attract organic Google traffic only if it has:
- Your name as a heading (so people Googling you find you)
- Your city and specialisations in the text (so people Googling “anxiety therapist Pune” can find you)
- Other websites linking to yours (this part takes time — listings, professional directories, occasional articles)
Don’t obsess over SEO in the first six months. Get the site up. Track inquiries. Improve based on what people actually ask.
A close
The therapist website that converts is the one that respects the visitor’s time. Seven elements. One page. Clear answers to the questions that matter. The aesthetic should be functional, not elaborate.
Once the site is up, your practice-management tool handles the actual workflow — booking, sessions, invoices, notes. Ours is at mindmaster.modoware.com. The website is the door; the tool is the room.